If you are still unsure you are convinced on the business ramifications of having a good social media presence — allow us to convince you…
There are now more than 1 billion people who are currently on Facebook. World-wide there are over 5 billion mobile subscribers with all Smartphone’s having SMM sharing, and every 2 days there’s more information created than between the dawn of human civilization and the year 2003. You simply can’t ignore Social Media any longer.
Social media optimization is just as important as search engine optimization as far as Internet marketing is concerned. In fact, more and more these days, search engines are beginning to look at Social PR as the new SEO! While “old school” SEO is still a major backbone for search engine rankings – search engines like Google have recently updated their algorithms to get away from traditional “backlinks” in favor of social media likes, shares, tweets, reddits, and 1+’s (Google+).
Working with social media marketing (or SMM) is not as easy as it looks and many companies struggle trying to manage it alone. This is where New Media Fluent comes in to remove much of the burden that would otherwise fall to your company.
Social Media for business can be an illusive pot of gold. What may work wonders for one company in one part of the country – may be a complete bust for others. Or maybe you heard from your friend that they have generated a TON of business for their company using Pinterest or Instagram. Do you know if that medium is right for you? Starting with a proper foundation for your social media marketing is essential. Just like a solid home, no great marketing can be built on a bad foundation.
Consistency is Key
Consistency in your social media marketing is another essential that simply cannot be ignored. Once acquired, your followers will come to rely on you for information on a consistent schedule. Failing to provide that consistency will create a drop off in your readership, engagement, and as a result — your social media “rankings”. Algorithms within the big social platforms reward engagement with exposure. No engagement, no exposure, no more followers, no traffic. You see the issue.
While the scattershot approach may have worked during the early years of social media marketing, those days are long gone. Welcome to the era of hyper targeted, target audiences! This can be GOOD NEWS for you though if done properly. People online create their own “bubbles” of like-minded companies and individuals who produce information they are truly interested in. Identifying your target audience, helps you hit a home run because it enables you to not just have followers — but true brand evangelists.
What social media platforms should I be on? How can I identify my true target audience? How often do I need to post? How do I generate engagement? What are my primary drivers for being on social media? Do I want more traffic? More customers and clients? More brand awareness?
All of this is answered with proper social media strategy. Luckily, we specialize in the big picture and pair with on-the-ground execution done for you to alleviate your digital marketing stresses.
Unique, original and FRESH content is king, and communities of avid followers make the king possible. Not many companies/brands/individuals have the time or resources to devote to creating regular fresh content for their social communities… that is where New Media Fluent really shines! We have an entire team of talented writers, researchers, and proofreaders to create material for blogs, social status updates, and campaigns.
Social Media & Brand Management
New Media Fluent acts as the eyes, ears, and – if you so desire – the mouth of your company. We keep tabs on what is being said about you, as it happens, and act in your stead to intercept negative chatter to keep it off of the public forum, and graciously thank and encourage positive feedback to turn happy customers into brand evangelists.