Training and Coaching

On-Site Seminars

Whether you are looking for a dynamic speaker for your next professional development event or a customized marketing and sales training program to help your directors grow enrollment, you have come to the right place! With energetic, content-rich programs ranging from 90 minutes to a full day, Julie has no peers when it comes to her industry expertise and her impact as a presenter. In a phrase, her message means business.

Child Care Coaching and Training Julie Wassom
You are a wonderful speaker. You have had a terrific impact on our company. We’ve become a success because of your training. Frank Reabe

CEO and Executive Director, Bradford Child Care Services, PA

For every on-site seminar that you book, Julie works closely with you to customize it to your participants for topics to cover and the most effective, enjoyable delivery.

Choose from this selection of Julie’s highest-demand seminars or Contact Julie for more.

Sales – Enrollment Conversions

Foundation Techniques for Increasing Enrollment

A comprehensive program packed full of skills and proven techniques to help directors become more successful at generating more inquiries, converting telephone calls into center visits and visits into enrollments. Learn new ways to generate inquiries, a proven formula for handling objections, and secrets to closing with comfort and success. This program also includes a system for easy-to-implement prospect follow up and best practices for successfully managing the enrollment building process. Leave with a tool kit of techniques to use immediately. This is a full day seminar with an optional half-day follow up session.

Increase Your Enrollment – The Five Non-Negotiable Conversion Skills

What are the five skills every successful director must practice to convert enrollment and maximize revenue for the center? In this half-day program, learn which skills are critical, proven methods for making them work, secrets for converting more prospect calls and visits to enrollment, and how to involve your staff in using them, too. Armed with skill in these five areas, new and experienced directors who want to increase enrollment will do so.

How Managers Can Become More Effective Enrollment Coaches

Do your managers possess and practice the critical skills necessary to make them the best possible enrollment coaches for the center directors and assistant directors in their charge? This seminar addresses the managerial skills of assessing enrollment building performance, pinpointing effective and ineffective behaviors, and providing feedback that is well-received, accepted, and put into practice in their centers. Effective use of these tools transfers beyond marketing into other areas of management responsibilities. This seminar is ideal for multi-unit managers.


Magnet Marketing – Cost-Effective Moves to Draw Qualified Inquiries

To fill your center today, you cannot rely solely on referrals from happy customers. You must practice SMART Marketing. In this session, learn an easy way to develop your unique message and how to communicate your brand persuasively. Take away 10 practical, proven, low-cost marketing actions you can take now to increase qualified inquiries. Discover the key essentials of making your website a better inquiry generator and how to make your digital marketing engage and convert your qualified prospects.

Making Your Staff Your Marketing Partners

Your staff has the power to bring enrollments to you and keep them as loyal customers, or to drive them away into the waiting arms of your competitors. This idea-rich program shows center directors and managers how to build and nurture an effective marketing partnership with teachers and other center staff. You will learn a model for communicating to staff the key role they play in marketing your center and securing enrollment. Discover the five keys to building a strong team of marketing partners, four ways your staff can help you secure enrollment, creative methods for staff recognition, and how to engage your staff in “parent attention” techniques that lead to customer satisfaction, retention, and referral. If you want to make your marketing job easier, this seminar is the ticket.

Connecting With Your Community- Marketing for Referrals

Though most directors recognize the value of marketing their early care and education services to the communities surrounding their centers, it rarely gets done. Time and discomfort with marketing to prospects and referral sources outside the center gets in the way. This seminar will teach you how to comfortably and confidently connect with key referral sources in your center’s community. Learn seven ways to make community marketing easier, how to build Julie’s inquiry-generating marketing pillars with key referrals sources, and a practical method for partnering with other directors to make community marketing visits.

Internet Marketing that Maximizes Enrollment Inquiries

Is the internet the preferred highway to your center? Definitely. More and more, your prospects are visiting websites and checking online reviews as they search for the best early care and education choice for their family. What impression does your website give your prospects about your center and its services? How could it more effectively entice prospects to inquire about your services? How can you use email and social media to attract enrollment prospects and referrals? Get answers to these and other questions about internet marketing as this program highlights the advice of web marketing experts and Julie’s experiences consulting with clients worldwide.

Your last name should be Awesome instead of Wassom! I cannot say that I have ever before in my almost 18 years here attended a training that was so well thought out by the presenter! Cyndee Tanas

Director, School City of Hammond Head Start Program, IN

Customer Retention

Customer Retention- Creating Long Term Customers and Lifetime Referrals

Did you know… the vast majority of unhappy customers just quietly go away, often at a serious financial loss to those centers whose directors and staff don’t know how to retain them? In this seminar, you will learn why customers quit, keys to keeping them satisfied and loyal, and how to turn parents into active referral partners. Includes two critical questions to ask your customers, a proven formula for handling customer complaints, and customer attention techniques that help create exceptional customer service, retain customers, and increase referrals. If you want to reduce your withdrawal rate, this seminar is a must!

Family Engagement Initiatives that Build Enrollment

Successful directors know that effective family engagement involves parents in your early education program, builds community, and retains customers. Yet, are you aware of the family engagement activities proven to drive more enrollment to your center? In this seminar, you will learn what works to engage families in ways that also make them enthusiastic enrollment generators, while building a deeper customer experience with your center and organization. Parents who become active marketing partners make your job of building enrollment easier. Attend this seminar to learn how!

Keynote Address

The Power of the Dream That Brings Us Here

An inspiring motivational message that empowers the audience to identify, believe in, and achieve their professional and personal goals and passions. Listeners learn life-enhancing skills and hear moving stories of familiar people inside and outside the child care industry who have overcome seemingly insurmountable odds to accomplish their dreams. Perfect as an opening or closing presentation for your retreat, conference, or professional development day.

To be educated, motivated, and inspired to reach your enrollment goals, Book Julie today!

If you want a successful conference, have Julie Wassom as a key part of your program! Mary Van Den Heuvel

Executive Director, Wisconsin Early Childhood Association

Connect with Julie



What you have taught me about marketing our center has been life-changing for me. The marketing component was missing for me, but I didn’t know it. It has now become second nature, and even my staff is starting to talk to center visitors in ways that assure us of getting more enrollments. You helped us change the way we think and do business.
OwnerGet Ready Set Grow ChildcareOmaha, NE
Julie Wassom On-Site Coaching Child Care

On-Site Coaching

ECE clients throughout the world tell Julie what a difference her on-site coaching makes to enrollment! Julie works with your management team and directors to arrange individual visits to their centers. There, she provides one-on-one coaching on developing and executing marketing action plans, improving conversion skills, or building parent engagement and retention.

Help your directors boost skills, confidence, and enrollment. Talk with Julie about on-site coaching today.

Julie has made a positive difference in the culture of our centers… an excellent teacher and coach, her clear communication methods and vast knowledge of the industry are a winning combination! April Pugliares

President, Town & Country Early Learning Centers, CT

On-line Training

Directors and manager who participate in Julie’s online training find it the perfect way to learn a little at a time and apply it in their centers. Whether delivered in webinars, or training meetings via Zoom or Skype, Julie makes these training sessions skill-packed, interactive, and fun.

Ask Julie how you can add online training to your arsenal of effective professional development in enrollment building.

Every time I hear Julie I learn so much. Every time I use her practices, I enroll more Tina Jawell

Director, The Children’s Courtyard, TX

The Enrollment Excelerator™ Training System

Are you an owner, manager, or director who has sought a comprehensive, easy-to-implement program to train new and veteran center managers on the skills they need to comfortably and confidently build enrollment? Look no further! The Enrollment Excelerator™ does just that – build excellence and accelerate your enrollment growth. Designed as a year-long professional development system for onboarding new directors, enhancing skills for veteran directors, and building marketing mentoring competency in field managers, this program will positively impact your culture, your enrollment, and your bottom line.

Click here to learn how you can bring The Enrollment Excelerator™ Training System to your company.

You’ve set the standard for many years of what marketing and sales is all about! Robert Benowitz

Executive Vice President of Operations, Primrose Schools, GA