Marketing your business online can expand your market reach and give you the potential of expanding your business beyond your immediate geographic area. Being online does not guarantee instant success in reaching more prospects, however. In fact, it requires a lot of strategic work to find the right followers and clients.
Many online businesses struggle in reaching their audience simply because they fail to reach the right audiences. If that is happening to you, what may be missing in your actions? What may be wrong? The first step is to identify your target markets in detail.
Your target markets are the people who fit the description of those needing your products. They have certain qualities that cause them to be a part of a specific demographics or groups. Once you have identified your target markets, that gives you a platform from which you can focus your efforts to get their attention.
So, how do you identify your target markets? Here are a few tips:
- Understand the benefits of your product. What does your product do? How will it help people? What problems will it solve? Knowing the benefits will lead you to the people who may need your product.
- Create a survey. Ask for feedback from your followers, so you know which demographic groups they belong to. Note their age, gender, profession, location and concerns. This will help you keep track of who’s responding to you, so you can adjust your tactics when necessary.
- Put it on test. If you already have your products on hand, run a test on it, let people sample your products for free. There’s no better way to gauge how people are responding to your products than to let them try them!
- Ask for feedback from your current customers. Do not be afraid to ask your customers what their thoughts are on your product. This will help you know what you’re doing correctly, and what you can improve upon.
- Take note of the 5Ws. These are the basic What, When, Who, Where and Why. What do your customers want? When do your customers buy? Who are your customers? Where do they buy? Why are they buying?
After gathering all this data, you can sort people who are most likely to want your product and those who do not. Focus your marketing efforts on the people who are most likely to buy, as that is where you will find your greatest return on investment.