Who are the Millennials? People born between 1982 and 2002 form an age group of 18 to 34-year-olds commonly referred to as the Millennials. Sometimes they are also called Generation Y. Millennials are people who were born during the advancement of technology. In other words, they were born in a world filled with cellphones, laptops, computers, and televisions.
Millennials have now reached an age where they are making major life decisions and becoming a significant consumer market. In fact, they have a spending capacity in the trillions of dollars every year. This is the time to capture them as customers to establish lifelong brand loyalty. The thing is, Millennials are diverse in choices and personality. Despite the similarity of age, people in this generation have a wide range of different perspectives, sometimes making it a challenge for marketers to know how to attract them to their brands.
So, how do you attract Millennials? What social media tactics will make them notice you?
- Keep on promoting. “If at first you don’t succeed, try again.” This is a popular quote that is applicable to marketers dealing with Millennials. Stay in front of them. Be consistent in trying to attract them to your brand and encouraging them to take action. The more you post on social media at a tolerable and effective level, the more they will notice you. Millennials are reliant on their mobile phones, so that is an important place to focus.
- Interact with them. Gone are the days when all you have to do is advertise your product and people buy. These days, you need to create a good business relationship with your prospects. One way to do that is to let them know you are there to help them and be friends with them. Encourage interaction in your social media posts. Post responses to their comments, so they know you hear them.
- Treat them specifically, not generally. Remember, this age group is diverse in personality. Do not generalize Millennials, or your efforts will be in vain. Take the time to understand them, know who you are dealing with, and know what they like. Then target your interactions and marketing efforts accordingly.
- Be updated and relevant. There are so many things going on, and Millennials are always current with trends. If you post outdated information or facts, they will notice, and you will lose credibility with them. Make your content relevant based on what currently matters to them. Stay informed with what’s trending in their group.
Keep it simple, short, and straight-to-the-point. Millennials are busy people and they do not have the time to decipher your message in your lengthy post. Give it to them straight. They will appreciate your understanding of how they value their time.